Pro Wellness Initiative was built because the healthcare system is overwhelmed and the wellness professionals who could fill the gap are working in isolation. We're changing that by building a structured, vetted, collaborative ecosystem that connects the right professionals with the right opportunities.
Doctors are overwhelmed. Wellness professionals are underutilized. Patients fall through the cracks between clinical care and the holistic support they need. Pro Wellness Initiative exists to close that gap.
We are not a social group. We are not a referral app. We are a structured collaboration platform where every professional is vetted, every connection is intentional, and the system is built to deliver real outcomes.
Our model creates more referrals, more aligned clients, more collaboration and way less burnout.
Founder & CEO
With over 17 years in the fitness and wellness industry and 9 years in marketing and business strategy, Brandy Hollaway founded Pro Wellness Initiative to solve a problem she lived firsthand: brilliant wellness professionals working in isolation, without structure, without systems, and without the collaborative infrastructure needed to create lasting impact.
As the CEO of Pro Wellness Support and creator of PWI, Brandy brings expertise in personal branding, lead generation, digital marketing, and business systems to everything she builds. She is known for her ability to transform how wellness practitioners show up, connect, and grow, equipping them with the tools, visibility, and vetted relationships to build sustainable, referral-driven practices.
Brandy's vision for PWI is a structured ecosystem where every professional is vetted, every connection is intentional, and every outcome is tracked, creating a new standard for collaboration between wellness professionals, physicians, and the communities they serve.
Cherie is a certified health coach and holds a separate hormone health certification, both from the Institute for Integrative Nutrition, bringing both technical precision and holistic wellness expertise to her role as Community Director at Pro Wellness Initiative.
Cherie's connection to wellness runs deep. She grew up in the spa and hair industry, where self-care and wellness were part of everyday life from childhood. With parents from Europe and summers spent in the South of France, she developed a lifelong appreciation for Mediterranean-inspired nutrition and intentional living. Today, those principles shape both her health coaching practice and the perspective she brings to the PWI community.
As Community Director, Cherie is passionate about bringing wellness professionals together to collaborate, build trusted referral relationships, and move beyond the silos that can naturally form in independent practice. She's equally passionate about the other side of that equation, making it simple for everyday people to find the right wellness professional for their needs, rather than navigating the search alone. For Cherie, PWI is about building real connections on both sides: professionals who support each other, and people who find the care that's right for them.
Tomisha "Misha" Hack is the Founder and Managing Director of Hack Wellbeing, a workforce strategy and systems alignment firm focused on helping organizations understand how leadership strategy, operational systems, and employee experience interact to shape workforce outcomes.
With a background spanning community health, employee wellbeing, program development, organizational strategy, and workforce engagement, Misha brings a systems-based perspective to challenges often addressed through isolated initiatives or programs. Her work centers on helping organizations identify hidden patterns, misalignment, and operational conditions that contribute to burnout, turnover, disengagement, communication breakdowns, and inconsistent performance.
As the creator of the Hack Wellbeing Alignment Model™, Misha works with organizations to make system signals visible, diagnose alignment gaps, and develop strategies that strengthen organizational effectiveness while improving workforce wellbeing.
Her approach is grounded in a simple belief: workforce wellbeing is not a program outcome, it is a system outcome.
Through consulting, advisory services, assessments, and strategic planning, Misha helps leaders move beyond symptoms and address the underlying conditions driving organizational performance, employee experience, and long-term sustainability.
As Corporate Wellness Advisor with the Pro Wellness Initiative, Misha brings expertise in workforce wellbeing, organizational alignment, and systems-level strategy to help organizations create environments where both people and performance can thrive.

Connecting vetted wellness professionals with doctors, practitioners, and companies that need them most.
© 2026 Pro Wellness Initiative. All rights reserved.
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© 2026 Pro Wellness Initiative. All rights reserved.
prowellnessinitiative.com