MEET THE FOUNDER
Brandy Hollaway
Brandy Hollaway is the bold, visionary force behind the Pro Wellness Initiative (PWi) and The Phoenix Factor, a consulting and marketing agency dedicated to helping health, fitness, and wellness professionals build thriving, sustainable businesses.
With 17 years of experience as a fitness trainer, integrative nutritionist, and corporate wellness facilitator, Brandy knows first-hand the passion and purpose that drive the wellness industry — and the overwhelm and isolation that often come with entrepreneurship in this space.
In 2015, after losing a business she had poured her heart into, Brandy had a life-changing realization: the downfall wasn't about lack of hustle — it was about two missing pieces:
1️⃣ The right information and support from a community
2️⃣ Aligned systems and strategies that worked with her business, not against it.
Determined to turn her hard-earned lessons into a mission, she created Pro Wellness Initiative — a fast-growing national network of small but mighty wellness communities designed to foster collaboration, connection, and clarity for wellness entrepreneurs. PWi helps members build stronger businesses with the right systems and strategies, while creating supportive circles where no one has to feel alone or overwhelmed.
Through Pro Wellness Support, Brandy and her team offer business consulting, branding, marketing, and automation services, all tailored to the unique needs of wellness pros — because building a business that heals others shouldn’t break you in the process.
Advisory Board
Our board includes expertise across:
• Behavioral Health & Financial Strategy
• Fractional CFO & Financial Scaling
• Business Growth & Operational Excellence
• Legal & Compliance
• Marketing & Brand Authority
• Technology & Systems Integration
• Nutrition & Health Optimization
• Mindset & Leadership Development
• Corporate Wellness Strategy
• Multi-Modality Care Collaboration
Each advisor is selected based on experience, alignment, integrity, and a commitment to collaborative impact.
Why This Matters
Wellness professionals do not just need referrals.
They need strategy.
They need structure.
They need credible voices guiding sustainable growth.
Our Advisory Board helps position Pro Wellness Initiative as a national authority in both wellness and business — ensuring our members are supported by leaders who understand clinical excellence, operational strength, and scalable impact.
Together, we are not building isolated practices.
We are building ecosystems.
Advisory Board member
Dr. Samer Mikhail
Dr. “Sam” Mikhail is a respected physician and leader in regenerative medicine, stem cell therapy, preventative care, hormone optimization, and whole-person health.
Through his work at Triunity Wellness Clinic, he has helped countless patients reclaim their vitality by addressing the root causes of pain, inflammation, metabolic dysfunction, and hormonal imbalance.
His approach blends advanced medical science with functional and regenerative strategies, including adipose-based stem cell therapy, making him a powerful voice in the future of collaborative healthcare.
As part of the Pro Wellness Initiative Advisory Board, Dr. Mikhail will help guide our mission to build multi-modality care teams and collaborative wellness ecosystems across the country while helping elevate the standard of care through integrated, patient-centered approaches.
Dr. Mikhail understands that true health outcomes happen when professionals collaborate, not compete — a philosophy that aligns perfectly with the mission of Pro Wellness Initiative.
We are honored to have Dr. Mikhail lending his expertise, leadership, and vision as we continue building communities that elevate both patient care and practitioner success.
Advisory Board member
Alison B Wright
Alison is the owner of Financial Shift, LLC, a Fractional CFO, and Money Strategist with over 17 years of accounting expertise. As a QuickBooks Platinum ProAdvisor, Alison leads a team that also provides essential bookkeeping services for small businesses.
Her passion lies in helping entrepreneurs significantly increase profits and minimize their tax burden, working closely with them to ensure year-over-year profitability.
Alison’s approach to business finances is anything but typical—she empowers her clients to understand their numbers and make confident, informed decisions about their financial health. 💡
As part of our Advisory Board, Alison will be offering exclusive webinars and consultations to help our community stay financially aligned and scale their businesses with ease.
We are excited to have her on board as we continue to support our members on their journey toward growth and success!
Currently seeking Community Leaders in:
Georgia - South Carolina - North Carolina - Maryland - Tennessee - Alabama - MIssouri - Arkansas - Mississippi - Arizona - Nevada - New Hampshire - Vermont - Maine - New York - New Jersey and other states across the USA!
Fill out the information below and look for an email from a team member soon - [email protected]
