Brandy Hollaway is the bold, visionary force behind the Pro Wellness Initiative (PWi) and The Phoenix Factor, a consulting and marketing agency dedicated to helping health, fitness, and wellness professionals build thriving, sustainable businesses.

With 17 years of experience as a fitness trainer, integrative nutritionist, and corporate wellness facilitator, Brandy knows first-hand the passion and purpose that drive the wellness industry — and the overwhelm and isolation that often come with entrepreneurship in this space.

In 2015, after losing a business she had poured her heart into, Brandy had a life-changing realization: the downfall wasn't about lack of hustle — it was about two missing pieces:

1️⃣ The right information and support

2️⃣ Aligned systems and strategies that worked with her business, not against it.

Determined to turn her hard-earned lessons into a mission, she created Pro Wellness Initiative — a fast-growing national network of small but mighty wellness communities designed to foster collaboration, connection, and clarity for wellness entrepreneurs. PWi helps members build stronger businesses with the right systems and strategies, while creating supportive circles where no one has to feel alone or overwhelmed.

Through The Phoenix Factor, Brandy and her team offer business consulting, branding, marketing, and automation services, all tailored to the unique needs of wellness pros — because building a business that heals others shouldn’t break you in the process.

Her motto: Ignite. Burn. Rise. — because every challenge is fuel for your next level., alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here